Daachis stands for designer maachis — matches in Hindi. The whole brand: identity, matchbox covers, website — built as a tribute to Indian maximalist design and the generation of anonymous artists who made everyday objects worth looking at. No client. No brief. Just a quiet frustration with minimalism showing up everywhere and detail disappearing with it.

Daachis is community driven. Designers can submit their own matchbox artwork through the contribute page — and the best work gets featured with full credit. No gatekeeping. The archive grows with whoever cares enough to add to it. A small brand with community at the center.

The website was the hardest part. No client brief meant no direction except the one I had to find myself — which took longer than expected. The site had to be maximalist, because that's the whole point. But maximalist without being overwhelming. Detailed without being cluttered. Elegant while fighting every design instinct that says add more padding, keep it clean.

Most websites use the same formula — text left, image right. Daachis needed to feel different from the first scroll. Since there was no product to sell yet, I had complete freedom.

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