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problem
Brands spend heavily on ads but ignore their most credible channel: their own people Employee-generated content earns significantly more engagement than corporate posts, yet no dedicated platform existed to make it easy, consistent, or brand-safe
solution
A centralised dashboard where employees share brand-approved content with one click An approval system with built-in brand guidelines so everything stays compliant without slowing anyone down AI tonality customiser so posts match each employee's voice, not a corporate template Gamification, leaderboards, and rewards to drive adoption without mandating it
92% of B2B buyers trust employee recommendations over brand content
Employee posts get 8x more engagement than company pages. Yet most companies have no system to activate this.
That's the gap Profiled fills. And everything needed to be built from zero.
Two users. One product.
Admin — creates content in Studio, sets brand guardrails, approves posts, tracks performance.
Employee — receives ready-to-share posts, personalises tone with AI, shares in one click.
Both needed completely different experiences inside the same product.
What I built
Blank Figma file to live product. Solo. 5 months.
Full dashboard UI. Studio — the admin content creation layer. Design system covering typography, colour, components and variants. Marketing website on Framer, live at profiled.live.
100+ screens. The founder loved it.
This project is under NDA.
krrishparmar11@gmail.com
year
2025 - present
timeframe
Design Lead
tools
Figma
category
Startup