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problem
Brands spend heavily on ads but ignore their most credible channel: their own people Employee-generated content earns significantly more engagement than corporate posts, yet no dedicated platform existed to make it easy, consistent, or brand-safe
solution
A centralised dashboard where employees share brand-approved content with one click An approval system with built-in brand guidelines so everything stays compliant without slowing anyone down AI tonality customiser so posts match each employee's voice, not a corporate template Gamification, leaderboards, and rewards to drive adoption without mandating it
92% of B2B buyers trust employee recommendations over brand content
Employee posts get 8x more engagement than company pages. Yet most companies have no system to activate this.
Research Highlights
Early stakeholder calls and employee interviews revealed the same pain again and again:
Admins: “We need control but can’t become a bottleneck.”
Employees: “I want to help, but I don’t know what’s approved or how to sound on-brand.”
Key insight Employee advocacy only works when it feels personal, not corporate.
That's the gap Profiled fills. And everything needed to be built from zero.
Two users. One product.
For Admins
Studio: drag-and-drop content creation with built-in brand guardrails
Smart approval workflow
Performance dashboard
For Employees
One-click share of pre-approved posts
AI Tonality Customiser (rewrite in your own voice)
Leaderboards + rewards for fun, not pressure
Impact
100+ screens designed and built solo
Complete design system delivered and handed off
Marketing website (profiled.live) launched on Framer
Founder loved the final product — now live and in active use
This project is under NDA — the internal product screens remain confidential. Happy to walk you through the full Figma prototype and flows during a call.
krrishparmar11@gmail.com
year
2025 - present
timeframe
Design Lead
tools
Figma
category
Startup